Q & A with Silvia Van Riper!

Posted April 8, 2020

What is your role at ILLUME?

I am a Senior Research Analyst at ILLUME. I am both a qualitative and quantitative researcher and I have a background in consumer behavior and services marketing.

Where are you from and where do you live now?

I am originally from Buenos Aires, Argentina and I live in beautiful Arizona now. Quite a contrast!

Who or what inspires you in your work?

Finding the answers to interesting questions is what inspires me every day. Every project poses a different set of problems and challenges and uncovering possible solutions is what I find most fascinating.

Do you have any pets?

I do. Her name is Miel and she has become the unofficial Tucson office dog. Her favorite part of the day is greeting the team as they get to the office in the morning and participating in team meetings.

What are your favorite hobbies?

I love to cook, especially all-time favorite comfort meals turned healthy. I also like to go wildflower watching in Arizona in the spring season.

What’s your favorite quote or motto?

“No matter what happens today, the sun will rise again tomorrow.”

What’s the worst job you’ve ever had?

I worked as a customer service specialist for an international flower delivery company. I had to work endless hours during Mother’s Day or Valentine’s Day responding to a lot of angry customers about delayed deliveries.

What is the best concert you ever attended?

My favorite stand-up comedian came to Tucson, AZ. Best event ever!

What is your superpower?

My superpower is listening. Everyone can listen, but not everybody is an active listener who can read between the lines to hear what others are saying or not saying.

If you could have chosen another career path, what would you be doing?

I would definitely be a barista at a coffee shop. Mastering foam latte art is on my bucket list!