Market Research

Secondary Research: Why recreate the wheel if you don’t have to?  Leveraging market insights that have already been gathered save you time and money. Our team of researchers can help you cost-effectively cull and analyze existing research and data for meta analyses, business intelligence, gap analyses, and comprehensive literature reviews.

Survey Research: No matter what you need to learn from your customers, we make sure their voices are carefully measured and heard. Our team leverages fast-feedback surveys, customer satisfaction studies, and longitudinal tracking studies to keep your ear to the ground. We pair our data collection with expertise in analytical techniques from simple descriptive statistics to complex hierarchical modeling.

Market Assessment: The adage is correct: it’s best to know before you go. Whether you’re interested in developing a new product or service or understanding the existing penetration and saturation of your offerings, we can help. Our team can assess the market using secondary research, primary survey data collection, or forecasting techniques. Our goal is to help you to be sure-footed in your next move and connect the right methodology to your most pressing questions.

Customer Segmentation: You live in a different world from your customers, whether you realize it or not. At ILLUME, we help you avoid the pitfalls of miscommunication through market segmentation. We help you ensure that you are speaking to your customers in a way that is meaningful to them and aligned with their needs. Our researchers have delivered segmentation approaches to support efforts from merchandising within specific retailers to large-scale to multi-market marketing to product specific, choice-based segmentation.

In-depth Qualitative Research: Sometimes the story isn’t in the numbers. Garnering the nuances in discussions, opinions, and perceptions through qualitative formats (such as interviews, focus groups, and ethnographic research) can be as powerful as intense analytics. Our team’s skilled qualitative researchers fully grasp the importance of centering the discussion on the customers’ perceptions and filtering the results with acute discernment throughout the analytics process.