The Hidden Cost of Free

Posted August 27, 2020 By Alexandra Dunn Anne Dougherty

Anne Dougherty talks with ILLUME’s Dr. Alex Dunn and Erin Allingham about the intersection of cognitive psychology and behavioral economics, two fields of study that can help us better understand utility customer nonparticipation and other behaviors. From equity to research methods, to conversations about burritos and Ben & Jerry’s ice cream, this episode has it all.