Tunnel Vision: The Impact of Ignoring Behavior in Technological Innovation

Posted October 17, 2022 By Jes Rivas Liz Kelley

In this white paper presented at the ACEEE Summer Study 2022 Conference, the authors explore three case studies conducted with three utilities and organizations testing emerging commercial equipment. Read how the authors present an R&D framework that creates a parallel path to technological investigation, one that focuses understanding on the social and behavioral aspects of a technology, and identifies the interventions needed to overcome barriers introduced by them.

Read the white paper