ILLUME conducted a benchmarking study and interviews for the Program Administrators to understand best practices for non-English outreach and to understand customer journeys of non-English speakers (process, market assessment).
ILLUME conducted primary research for the Massachusetts Program Administrators and EEAC to characterize Mass Save residential nonparticipants, investigate barriers to participation, and identify engagement opportunities (process, market assessment).
ILLUME conducted small and mid-sized business (SMB) multicultural research for Georgia Power (process, market effects) to explore barriers to program participation and identify engagement and messaging strategies.
ILLUME conducted in-home and in-business ethnographic research (process, market effects) for Georgia Power to explore how language and social & local culture impacts perceptions of energy and examine the impact on participation.
ILLUME provided primary research on the customer and retailer shopping experience when buying a light bulb to inform a detailed and interactive journey map on Georgia Power’s retail lighting program (process).
ILLUME consulted with Georgia Power to provide EM&V of a water heater DR pilot to quantify demand and energy impacts, estimate savings, and assess the customer experience (process, impact).
ILLUME conducted a Bring your Own Thermostat (BYOT) Pilot evaluation for Georgia Power (process, impact) to assess demand impacts and savings from a thermostat-based DR program.
This paper, co-presented at the 2019 IEPEC conference, explores how weather and program design factors influence DR program participant behavior, particularly customers’ likelihood of overriding/opting out of DR events (process, impact).
This presentation, with additional findings on understanding how DR program participants may react to weather and program design elements, is a companion piece to the 2019 IEPEC paper (process, impact).
ILLUME conducted a message testing study (process, market effects) of ductless heat pump and heat pump water heater technologies on behalf of NEEA.
Co-presented with Guidehouse at the 2019 AESP Conference, this research of customers in Worcester, MA includes a comprehensive analysis to better understand how people use their thermostats and AC (process, impact).
This research for the Massachusetts Program Administrators analyzes weather effects on timing of first and last use of AC during a given season and DR event participation (process, impact).
ILLUME assisted in experimental design and impact analysis of thermostat data for participants in four utility territories to understand how DR events contribute to demand reduction in minutes per hour (impact).
ILLUME conducted a statewide marketing survey of residential and commercial customers for the Program Administrators (process, market effects) to assess the Mass Save® marketing campaign.
ILLUME conducted research of Korean and Vietnamese communities in the Atlanta-area for Georgia Power (process, market assessment) to assess language barriers, communication preferences and needs, and expectations around language services.
ILLUME conducted this evaluability (process, impact) assessment for a utility client’s Commercial Behavioral Program (CBP) to ensure it was on track to collect and measure data for future evaluation and deliver customer insights.
ILLUME conducted statewide Commercial Behavior Segmentation and Potential Study to measure the technical and human potential of energy saving behavior changes in small and medium sized businesses in Minnesota (process, impact, market assessment).
ILLUME conducted this research for NEEA (market effects) to support the development of new, high efficiency natural gas initiatives in the Northwest.