ethnography


August 2022
When it comes to energy efficiency, context is everything. In this article from our first magazine, learn how ILLUME used in-home and in-business ethnographic research to help Georgia Power explore how social and local culture impacts residents’ perceptions of light, home, and comfort.

July 2022
As our team prepares to speak at the BECC Conference again this November, we look back at this blog written by Managing Consultant, Riana Johnson. She shares her 2018 BECC presentation on how machine learning and ethnography can work together to find deeper, more contextual connections in the data.