market research

November 2022

Utilities have a competitive advantage in offering new technologies to customers. In this ILLUME case study, we share tips to identify new technology value propositions and share a systematic approach to understand the market.

July 2022

How can utilities bring new technologies to customers and create a more positive customer experience? Read one of our 2021 case studies to learn how ILLUME provided a client visibility into the customer’s journey – from the initial point of interest to the adoption – to create an improved and integrated new technology adoption experience.