Allison Musvosvi is a skilled qualitative researcher with strengths including survey design, experimental design, and customer satisfaction research. She examines the macro-level perspective, applying psychological theories and principles at both the individual and organizational level to answer the questions of how and why customers engage. As a former instructor in research methods and experimental design, Allison is an expert in applying both modern and traditional methods for statistical analysis to make a real-world impact. With an eye to equity, she specializes in multicultural research that helps clients reach underserved segments using well-researched, culturally appropriate, and resonant approaches. When Allison is not puzzling through research methods or wrangling data, she gives back to her community by serving on the board of an emerging arts and cultural heritage center.
Allison is located in Tucson, AZ.