Allison T. Musvosvi

Senior Analyst

Ink
Fun


Allison Musvosvi is a skilled qualitative researcher with strengths including survey design, experimental design, and customer satisfaction research. She examines the macro-level perspective, applying psychological theories and principles at both the individual and organizational level to answer the questions of how and why customers engage. As a former instructor in research methods and experimental design, Allison is an expert in applying both modern and traditional methods for statistical analysis to make a real-world impact. With an eye to equity, she specializes in multicultural research that helps clients reach underserved segments using well-researched, culturally appropriate, and resonant approaches. When Allison is not puzzling through research methods or wrangling data, she gives back to her community by serving on the board of an emerging arts and cultural heritage center.

amusvosvi@illumeadvising.com

Allison is located in Tucson, AZ.

Related Resources

Home Energy Report (HER) Savings Literature Review

Our team conducted a thorough review of research addressing the research question: What happens to energy savings when HER recipients no longer receive reports or if they receive reports at a reduced cadence?

Methods and Metrics for Divergent Populations

In their 2018 BECC presentation, Allison T. Musvosvi and Shefije Miftari share how their research helped a client listen to their customers to create the right solution to enter the smart home space.

Diverse Communications for Diverse Customers

In their 2018 EEI workshop, Anne Dougherty and Allison T. Musvosvi share findings from our research on how concepts of energy, home, and community resonate across diverse customer groups.