Amanda Dwelley is a multi-disciplinary researcher and data scientist always looking for ways to combine existing data with deep customer insights to improve program performance and customer engagement. She brings more than 10 years of experience in energy research and evaluation and 5 years of marketing strategy experience from Fortune 500 companies to ILLUME. Building from her strong foundation of econometric and quantitative methods, she focuses on merging data with qualitative insights to not only answer the question of “what happened?” numerically, but “why?” (what worked well? how did customers respond?). She leads primary research aimed at understanding the customer experience and improving program design and marketing. Amanda is also an industry expert in home energy report program design and evaluations with more than 10 years of experience measuring performance and setting up behavioral programs up for success and continuous improvement. When she’s not leading the team in creative experimental design you can find Amanda wandering the woods and trails of Maine or on her yoga mat.
Amanda is located in Camden, ME.