Amanda Dwelley

Technical Director- Quantitative Research

Ink
Fun


Amanda Dwelley is a data-loving multi-disciplinary researcher, always looking for ways to combine existing data with innovative approaches to generate customer insights and estimate program impacts. She excels at finding insights in existing data sources, which can be used for micro-targeting, segmentation, and to inform program design. Amanda has led numerous impact analyses of behavioral, community-based and resource-based energy efficiency programs, including billing analysis and demand response impact analysis. Amanda also manages many customer insights research projects at ILLUME, including a recent Customer Journey Mapping engagement aimed at understanding and documenting key satisfaction drivers and pain points across a residential energy efficiency portfolio.

amanda@illumeadvising.com

Amanda is located in Camden, ME.

Related Resources

Customer Insights Meet Business Constraints: Going to Market in a Regulated Environment

At the EPIC conference in 2018, Liz Kelley and Amanda Dwelley talked about their experience helping a utility go to market with a competitive smart home offering in a regulated environment.

Natural Gas Segmentation Study

Anne Dougherty, Amanda Dwelley, and Shannon Kahl studied the attitudes and behaviors of natural gas consumers in the Pacific Northwest. They explain their findings in their 2017 report for NEEA.

Mapping the Customer Journey

In her 2016 BECC presentation, Amanda Dwelley discusses our work journey mapping 11 of Consumers Energy’s residential programs. By identifying and prioritizing improvements, she shares the ways the process optimizes delivery.

Moving Behind Econometrics to Examine the Behavioral Change Behind Impacts

This white paper on estimating behavior change impacts, was co-authored by Anne Dougherty and Amanda Dwelley and presented at IEPEC in Boston in 2011.