Lauren Rhodes

Analyst

Ink
Fun


Lauren is a skilled researcher with a background in market research, behavior change research, and program implementation. She combines her eye for data accuracy with her on-the-ground program implementation experience to uncover findings that help clients elevate their offerings with the customer in mind. Lauren has implemented residential direct to customer programs, including lighting, rural, pop-up retail, and storm windows offerings. Lauren has supported each step in Community-Based Social Marketing research studies from survey design to reporting, examining participant energy use reduction at the individual level across disparate behavior changes. Trained in environmental studies and psychological research, Lauren looks for the ways energy efficiency can serve people. When she’s not working towards equitable energy solutions, Lauren is testing out vegan recipes.

LAUREN@ILLUMEADVISING.COM

Lauren is located in Madison, WI.