Dr. Silvia Van Riper is a qualitative Senior Research Analyst with extensive experience in consumer research and customer experience design. Through her work, she strives to bring clarity, insight, and structure to complex and seemingly unpredictable human behaviors. Silvia has helped numerous hospitality and services organizations understand consumer preferences and decision-making strategies through focus groups, interviews, and survey research. Her research using both qualitative and quantitative methodologies has won awards for innovation and potential contribution to the field of services research.
Silvia is located in Tucson, AZ.