Victor Mercado

Principal

Ink
Fun


Victor Mercado is passionate about building relationships with current and potential clients to understand how their business needs align with ILLUME’s strengths. He has more than 15 years of experience in marketing, strategic communications, and media relations, and continuously focuses on helping our utility clients improve the value they bring to their customers. Victor honed his expertise in human-centered storytelling, leading creative teams, and managing public/private partnerships through work in leadership positions in higher education, K-12, and the nonprofit sector. He is responsible for driving ILLUME’s marketing and communication efforts, delivering a world-class experience for utility clients, and leveraging the expertise of our team of social, data, and behavioral scientists to continually position the firm as a leader in energy consulting. When Victor is not leading ILLUME’s communications with the industry, you can find him on the golf course.

victor@illumeadvising.com

Victor is located in Tucson, AZ.