Human Insights

  • Podcast.rate.design.card
    Human Dimensions of Rates and Rate Design

    Podcasts

    Good rate design is more than engineering—it takes trust, equity, and understanding. In this episode, ILLUME’s Liz Kelley and Alex Dunn…

    Read More

  • Opportunity in disruption
    ACEEE Summer Study 2024

    Conferences

    Let’s Connect at ACEEE in Pacific Grove, CA, August 4-9, 2024. ILLUME will have multiple team members attending and presenting at…

    Read More

  • Whitepaper.mockup.designs connecting w communities
    Engaging with Customers in Their Preferred Language

    White Papers

    This paper, written for ACEEE Summer Study 2024, will share the results of an expansive study focused on language-focused barriers and…

    Read More

  • Addressing The Human Side Of The Great Deployment 4
    Building Trust and Demonstrating Value

    Presentations

    In this presentation, ILLUME Executive Vice President Jes Rivas will be speaking about Building Trust and Demonstrating Value.

    Read More

  • Screenshot 2025 03 24 171409
    EFX24: Ramping Up Residential

    Presentations

    In this presentation given at the Efficiency Exchange 2024 (EFX24) Conference, Mallika talks about using human insights to enhance residential program…

    Read More

  • Whitepaper.mockup.designs intersection
    The Intersection of Food Deserts and Energy Efficiency

    Case Studies

    The ILLUME team led a research study to support the launch of SoCalREN’s new Food Desert Energy Efficiency Equity (FDEEE) program.

    Read More

  • Hpwh.adoption
    Addressing Challenges in Heat Pump Water Heater Adoption

    Case Studies

    ILLUME conducted an ethnographic research study to explore the magnitude of installation challenges for heat pump water heaters (HPWHs) in cold-climate…

    Read More

  • Cooking electrification
    Rethinking Energy Efficiency Programs for Cooking Electrification

    Articles

    ILLUME’s recent participation at the 2023 Behavior, Energy, and Climate Change (BECC) conference showcased Director Dr. Liz Kelley’s presentation on induction…

    Read More

  • Neea.logo
    Cold Climate Installation & Water Heater Installers

    Reports

    NEEA hired ILLUME Advising to pursue two concurrent studies around water heater installers. The first was intended to focus on observational…

    Read More

  • Understanding.home.decision.making
    Understanding Home Decision-Making

    Articles

    Residential buildings account for approximately 20% of energy consumption in the U.S. To achieve local, state, and federal decarbonization and electrification…

    Read More

  • Good.ideas.fail
    Why Good Ideas Fail

    Webinars

    Tune in to to see the Arizona Technology Council’s webinar featuring ILLUME Executive Vice President, Jes Rivas. Watch the webinar on-demand…

    Read More

  • Whitepaper.mockup.designs dynamic pricing
    Shifts in Energy Use Through Time-Varying & Dynamic Pricing Rates

    Case Studies

    Rolling out dynamic pricing (or real-time pricing) rates is a challenge, but new rate designs will be increasingly necessary to address…

    Read More

  • Square.peg.round.hole
    A Square Peg and a Round Hole: Advancing Affordability, Access, and Resiliency

    Case Studies

    Many states, agencies, and utilities are entrusted with translating policies and goals into actionable strategies. In this case study, ILLUME shares…

    Read More

  • Gd.cover.1200x900
    Volume 4: The Great Decarbonization

    Magazine Articles

    Our fourth volume of the ILLUME Magazine, “The Great Decarbonization,” is an inspirational collection of articles, interviews, and ideas we believe…

    Read More

  • Jobs.to.be.done
    There Are Jobs To Be Done: How Journey Mapping Can Move Us Past Experiences To Opportunity

    Magazine Articles

    Read More

  • Workforce.development
    Workforce Development After the Pandemic

    Magazine Articles

    Workforce develop is the key to a sustainable economy and climate. How can we broaden our approach for greater success?

    Read More

  • Biased.language
    Is Biased Language Undercutting Your Outreach Efforts?

    Magazine Articles

    Customers trust us – or not – based on how we communicate with them. Avoid undermining your goals with these communication…

    Read More

  • Setting.the.table
    Setting the Table for Change

    Magazine Articles

    Read More

  • 2020 Census Lisa 4 3
    2020 Census: Lessons Learned and Best Practices for Researchers and Evaluators

    Articles

    The year 2020 was, for many of us, a year of unforeseen and unexpected challenges. Unfortunately, the U.S. decennial census also…

    Read More

  • Connecting With Communities 4 3
    Connecting with Communities

    Case Studies

    Expanding engagement to create more inclusive programs. With a novel and engaging research approach, ILLUME identified strategies for an electric utility…

    Read More

  • Tunnel.vision
    Tunnel Vision

    White Papers

    The Impact of Ignoring Behavior in Technological Innovation. In this white paper presented at the ACEEE Summer Study 2022 Conference, the…

    Read More

  • Brain In A Hand
    What Makes People Tick?

    Articles

    What motivates us to do what we do? Why can’t we change habits we want to change? Why can’t we remember…

    Read More

  • Current Podcast 4 3
    Power Sharing to Empower Customer Participation

    Podcasts

    In this podcast, ILLUME Senior Consultant, Riana Johnson has a conversation with sociologist Dr. Erin Heinz about her research on urban…

    Read More

  • Full Selves To Workplace Podcast 4 3
    Bringing Our Full Selves to the Workplace

    Podcasts

    In this special preview of ILLUME’s next podcast series, we sit down with Dr. Eric Plemons, University of Arizona Associate Professor…

    Read More