In this presentation given at the AESP 2023 Annual Conference, Lisa LeBeau Obear (ILLUME) and Terrilyn Simmons (Georgia Power), talk about how energy customers were financially impacted by the COVID-19 Pandemic and how they are adjusting to the “new normal” in relation to energy efficiency program participation. The presentation discusses how to integrate the research findings into marketing and outreach strategies that provide new opportunities to connect with low- and moderate-income ( LMI ) customers while also fostering positive brand sentiment among all customers.
