With a novel and engaging research approach, ILLUME identified strategies for an electric utility to serve a broader, more inclusive group of customers residing in the Korean, Vietnamese, Chinese, and Latine communities.
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In this paper presented at the 2022 IEPEC Conference, we describe a broad market research study completed in 2020, intended to provide a snapshot of the current state of underserved businesses in one state in the southeast.
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This white paper presented at the 2022 IEPEC conference discusses two approaches to water heater demand response (DR) – full unit replacement and after-market controllers. We present results from a pilot sponsored by a southeastern utility that tested installing brand-new Wi-Fi enabled water heaters and conducted both winter and summer events. 
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In celebration of ILLUME’s ninth anniversary, Co-Founders, Anne Dougherty and Sara Conzemius, reflect on nearly a decade of work in energy in this episode of Current. They share lessons learned and hint at what’s next for ILLUME.
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This paper will build from the research and experience in three northeastern states to identify barriers to participation related to housing stock issues, as well as for landlords and renters. The paper concludes with recommendations on how to increase the program participation by landlords, property managers, and renters, as well as broader strategies to address housing stock issues.
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In this white paper presented at the ACEEE Summer Study 2022 Conference, the authors explore three case studies conducted with three utilities and organizations testing emerging commercial equipment. Read how the authors present an R&D framework that creates a parallel path to technological investigation, one that focuses understanding on the social and behavioral aspects of a technology, and identifies the interventions needed to overcome barriers introduced by them.
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In this white paper presented at the ACEEE Summer Study 2022 Conference, we share research conducted for the state of Connecticut. This study reviewed programs in place around the country, as well as within the state. Written by Alex Dunn, Liz Kelley, Riana Johnson, with co-authors Lisa Skumatz (SERA), and Bob Wirtshafter (Wirtshafter Associates), this white paper will show our findings and recommendations on how to deliver effective workforce development program improvement.
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This white paper draws on four studies conducted across the nation where the ILLUME team has conducted research in languages other than English. Read this paper, written by Dr. Liz Kelley, Kimberly Jaeger Johnson, and Silvia Milla (Salt River Project), to see ILLUME’s recommendations on how utilities and others can better serve their customers who speak languages other than English.
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In this white paper presented at the ACEEE Summer Study in Buildings 2022 Conference, Tabitha Munson and Matt Galport, along with co-writers Kojo Quaye and Carolyn Sloane (Oracle Utilities) explore energy savings from home energy reports (HERs) and the influencing factors that influence overall impact evaluation results.
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ILLUME engaged in a research study to determine the effectiveness of home energy report (HER) programs in recent years. Using meta-analysis techniques, we examined if savings varied by HER program length, vendor, or program design.
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In this podcast Lisa LeBeau Obear and Pace Goodman reflect on major changes in the energy industry and in our world, and how the definition of resiliency is continuously changing and is now taking on an expanded meaning. They discuss how evolving evaluation tools can help us navigate these uncertain and challenging times, while being inclusive of all customers and their needs.
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In this podcast, ILLUME Senior Consultant, Riana Johnson has a conversation with sociologist Dr. Erin Heinz about her research on urban planning and climate policies. She describes methods for encouraging public participation and how we must shift our metrics to measure what matters to society. She paints an optimistic picture for meeting our climate goals.
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In 2021, ILLUME conducted research to help a southeastern utility understand customers’ experiences with under-subscribed solar offers and to understand how best to serve customers through renewables. Read this case study to find out what we learned.
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In this episode of Current, Mike Li speaks with the Steve Cowell, President of E4TheFuture about the Infrastructure Bill, and its impact on helping the country transition to a clean energy economy. Steve starts by sharing his experience starting the Conservation Services Group, before tackling various provisions of the Infrastructure Bill and how it can help the nation meet the Administration’s climate goals.
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ILLUME was contracted by a regional utility to conduct a customer segmentation study that coupled demographic data with satisfaction and engagement behaviors across multiple programs and business functions.
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In this episode of Current, Senior Managing Director of Energy Equity, Research, and Impacts, Dr. Deidre Sanders talks to Paula Glover, President of the Alliance to Save Energy about her role in energy efficiency and what we have done and need to continue to do to work towards a more equitable energy future.
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To reach our industry’s ambitious carbon reduction goals, technology has to work for the environment and for people. In this case study, ILLUME explores how integrated controls foster beneficial electrification and what contractors and residents need to adopt these technologies.
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Listen to our most recent podcast as ILLUME Founder, Anne Dougherty talks with ILLUME Analyst, Arianna Zrzavy about Environmental Justice (EJ) and how EJ screening tools can be used to support communities and policy-makers in better serving historically disadvantaged or marginalized communities.
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In this episode of Current, ILLUME Founder and Co-Owner, Anne Dougherty talks with our People Champion, Yasmeen Chánes as they examine ILLUME’s value of “Taking Good Care” and ways that organizations can lead by leaning on their values.
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In this podcast ILLUME Vice President, Laura Schauer talks with ILLUME Founder and Co-Owner, Anne Dougherty about the importance of seeing beyond utility satisfaction metrics as we take a broader look at populations and dig deeper into customers’ individual and unique situations.
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Extreme weather events nearly always result in the same outcome: power failures. When this happens, utilities can activate incident command protocols and procedures to quickly restore power. But what about those mechanisms to restore customer confidence? How do utilities stand up and restore value in a time of persistent climate shocks?
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Demand response (DR) is continuing to grow in importance as a tool to guard against intermittency and as a strategy to address climate change. But, as our climate and grid challenges increase, can we scale DR meet these new demands?
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In this episode, ILLUME’s Dr. Alex Dunn and Victor Mercado talk about the Latino/Latina/Latinx experience in the workplace and share insights on what it means to show up to the workplace when your experience is different than that of those around you.
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As the need for demand mitigation increases, how can utilities and program administrators extend energy efficiency portfolios to increase demand impacts?
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In this episode, ILLUME’s Jes Rivas and Amanda Maass talk about the LGBTQ experience in the workplace and share insights on what it means to show up to the workplace when your experience is different than that of those around you.
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In a crowded market of new and more efficient appliances, can heat pump water heaters deliver deeper savings and expanded opportunities to leverage DR to support the grid during peak usage?
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In this webinar we discuss EV adoption with emerging technology experts and members of the ILLUME team as we ask important questions around communicating the benefits of EVs, laying the groundwork for EV charging, and finding ways to partner with cities and stakeholders to meet aggressive climate goals.
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How do we define equity and understand the challenge in front of us? In this special issue, we shed light on equity considerations as we examine how our industry can ensure that historically disadvantaged communities receive equal and restorative benefits from the energy transition.
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Join ILLUME’s team of researchers as we break down a) ways to understand the challenge, b) considerations for defining equity, c) ways to bring communities to the table, and d) how to effectively determine and measure who benefits from clean energy investments.
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Reorienting toward equity, utilities are seeking ways to remedy disparities through income eligible (IE) offerings. Learn how we helped a Midwest utility client determine the level of energy savings necessary to reduce an income-eligible customer’s energy burden.
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How can organizations create cultures that enable employees to bring their full selves to the workplace? In this podcast, we sit down with Dr. Eric Plemons and Dr. Stephanie Troutman Robbins, to help us think critically about how discussions that focus on race and gender are good for us and can help us be better colleagues, and do better work.
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What happens when we reject monolithic thinking, and listen to customers’ lived experiences to find out what matters most to them? Read more in our case study of nonparticipation in Massachusetts.
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Join ILLUME Director, Dr. Liz Kelley and Senior Analyst, Emily Morris as they discuss best practices in health and energy programs to help us answer the question: How are utilities and program administrators thinking about and exploring the health and energy nexus?
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In this webinar, we speak with government leaders in Arizona, Florida, and Wisconsin to examine resilience through clean energy investments, climate action plans, and climate adaptation and mitigation efforts.
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How can utilities capitalize on their natural edge as a known and trusted energy provider? Learn how ILLUME used an integrated research approach to uncover new revenue streams in an increasingly competitive environment.
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ILLUME led research to evaluate and understand the market impact of National Grid’s EV charging incentive program in 2020.
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In this special episode, Anne Dougherty interviews members of Tucson’s Commission on Climate, Energy, and Sustainability. Get an insider’s look at how community leaders are thinking through equity, energy impacts, climate adaptation plans, economic development, and restoring the balance between our natural spaces, our cities, and ourselves.
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What is in store for the energy industry in 2021? Join ILLUME Co-Founders Anne Dougherty and Sara Conzemius as they reflect on the lessons of 2020 while they chart ILLUME’s course for 2021.
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In this webinar we explore the role of distributed generation to more equitably address the threats of climate change. Join ILLUME Advising, Southern California Edison, and California-based electric vehicle supply equipment (EVSE) manufacturer, KIGT, as we discuss resiliency and the ways utilities and cities can better align around the needs of utility customers.
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Join us as we look back at the events of 2020 and how they have inspired us to create space for listening, stakeholder engagement, and partnerships to facilitate a faster path to a just energy transition. We also reflect on what it means to be inclusive of Black, Indigenous, and marginalized communities and democratize clean energy opportunities and solutions.
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Listen in as we talk mapping, redlining, and urban heat with University of Arizona Assistant Professor of Planning and Sustainable Built Environments, Dr. Ladd Keith and ILLUME Consultant, Amanda Maass.
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In a year underscored by racial injustice, how will utilities, regulators, and program administrators enshrine equity into legislation and program offerings? Join as our expert panel discusses this and other important considerations.
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In this evaluation of the Solar on Multifamily Affordable Housing (SOMAH) Program for San Diego Gas and Electric (SDG&E) ILLUME took part in the evaluation of early feedback on the program’s goals, design, and initiation activities on behalf of the California Public Utilities Commission (CPUC). In partnership with Itron and Verdant Associates.
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Anne Dougherty talks with ILLUME’s Dr. Alex Dunn and Erin Allingham about the intersection of cognitive psychology and behavioral economics, two fields of study that can help us better understand utility customer nonparticipation and other behaviors.
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In partnership with ERS and Dunsky, we share year 1 findings of National Grid’s EV Charging Station Program in MA. ILLUME led the process evaluation and longitudinal market study of changes in EV awareness and adoption in National Grid’s territory and within participating communities/workplace organizations. 
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We take a closer look at how solar installers and contractors return to work as states reopen parts of the clean energy economy as the first wave of COVID-19 cases recedes.
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2020 is a watershed year for the energy industry to seize long-awaited opportunities to diversify board rooms, enable pathways for new leadership, and reset policies and statutory language to empower communities of color.
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ILLUME Managing Director, Lisa LeBeau Obear and Senior Research Analyst, Riana Johnson delve into a Twitter conversation at the intersection of COVID-19, HVAC systems, and indoor air quality.
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Listen in as Anne Dougherty talks with Yassamin Ansari about climate and energy issues from a local perspective, as well as other important issues like clean energy jobs, transportation electrification, environmental justice, and how to engage the next generation of voters and climate activists.
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Disproportionate cases of COVID-19 in Black and low-income communities have laid bare structural factors that amplify environmental disasters, public health emergencies, and climate change.
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We revisit our webinar on Energy Contractor Networks following the passing of the Moving Forward Act, enacted to bring relief after more than 600,000 clean energy jobs were lost to COVID-19.
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Environmental justice has reached a tipping point in 2020 as the pandemic has disproportionately impacted people of color while the words “I can’t breathe” take new meaning in communities already left vulnerable by negative environmental impacts.
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Sara Conzemius talks with Georgia Power’s Terrilyn Simmons about the utility’s efforts to promote energy efficiency, diversity, and the importance of multicultural research.
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Dr. Suzanne Singer of Native Renewables, and Dr. Len Necefer, Assistant Professor at the University of Arizona discuss the state of energy resources on tribal lands, the disproportionate rates of COVID-19 cases on the Navajo Reservation and renewable energy investments by tribal governments.
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ILLUME talks with energy contractors as households and business owners rethink energy efficiency retrofits and as program administrators and utilities find solutions to get programs and projects back online after COVID-19.
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More than 600,000 clean energy jobs have been lost during the pandemic. Knowing how to support energy contractor networks through these uncertain times is now more important than ever.
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COVID-19 has Americans rethinking how to get from point A to point B, and in the process, changing the character of our cities.
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The pandemic forced the American education system to go virtual. And now more than ever, equity is at the forefront of the conversation as the cost of high-speed internet has further widened the digital gap.
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ILLUME convenes voices in utilities, education, and human services to frame the conversation as utilities and program administrators explore connectivity, tech platforms, and energy services and solutions during COVID-19.
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Victor Mercado talks access and equity and how to incentivize schools as they transition to clean energy with Steve Holmes, Superintendent of the second-largest district in Southern Arizona.
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ILLUME convened experts from master-planned communities, commercial real estate, and large multifamily property holding companies in the Southwest to help us think through the effects of COVID-19 on this distressed sector of the American economy.
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Anne Dougherty and Ben Riehle from the Apex Team at Keller Williams Southern Arizona discuss the state of property management ahead of this week’s virtual focus group with leaders of some of Arizona’s largest master-planned, multifamily, commercial, retail, and restaurant developments.
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In this virtual focus group, we listen to feedback from experts from master-planned communities, commercial real estate, and single and multifamily property management firms to help utilities and program read the tea leaves as the novel coronavirus has caused Americans to rethink where we live, work, and congregate.
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The American economy is on life-support as shelter-in-place orders and social distancing measures have devastated small businesses. What are the implications on commercial customer programs, offerings, and utility investments?
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ILLUME Founders, Anne Dougherty and Sara Conzemius, talk about the impacts of COVID-19 on small businesses ahead of a virtual focus group with entrepreneurs and business owners.
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ILLUME talks with small- and medium-sized business owners as they share their thinking through critical business challenges in a time of COVID-19.
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As we continue to think through the implications of the novel coronavirus, we need to consider how to quickly adapt our evaluation frameworks to provide meaningful results.
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Eileen Hannigan moderates a discussion on how massive shifts in energy use patterns have us rethinking everything from baselines to alternative metrics for 2020.
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Anne Dougherty discusses how massive shifts in energy use patterns have us rethinking everything from baselines to alternative metrics for 2020 with ILLUME’s technical team.
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We take a closer look at metrics that connect occupant health, public health, jobs, and energy solutions at the intersection of public health and the economy.
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Amanda Dwelley and Anne Dougherty discuss the overlap between public health and energy, and how to support vulnerable populations as we rethink our metrics for distributive justice.
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Amanda Dwelley and Anne Dougherty discuss the convergence of public health and energy, and how to support vulnerable populations with Lawrence Berkeley National Labs’ Dr. Ed Vine.
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Laura Schauer and Dr. Liz Kelley discuss if and how to move research efforts forward as COVID-19 shifts American modes of interacting, working, and moving about.
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We consider if, when, and how to engage customers and constituents in research efforts through this pandemic.
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ILLUME proposes ideas for program design innovation as the energy industry asks “what now?” when it comes to communications, programs, and research activities in this moment of social distancing.
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ILLUME facilitates a forum as clients ask questions of each other, share ideas, and create the (virtual) connections we need to move successfully through this unprecedented time.
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We navigate how the energy industry responds and adapts to COVID-19 in a preview of our webinar, “Research Considerations in the Time of COVID-19.”
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Lisa Obear presents findings from her research with Liz Kelley and Amanda Maass exploring energy efficiency deserts in Metro Atlanta.
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In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.
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At the EPIC conference in 2018, Liz Kelley and Amanda Dwelley talked about their experience helping a utility go to market with a competitive smart home offering in a regulated environment.
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The challenge of unstructured data, and why machine learning and AI needs a qualitative methodology like Topic Modeling to be more effective. Presented by Riana Johnson at BECC 2018.
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In their 2018 BECC presentation, Allison T. Musvosvi and Shefije Miftari share how their research helped a client listen to their customers to create the right solution to enter the smart home space.
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In her 2018 presentation at the CEE Partner Meeting, Sara Conzemius shares what customers care about – home, family, harmony, agency. Understanding what influences customers can help implementers offer programs and products that truly connect.
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In their poster presentation at ACEEE Summer Study 2018, Jes Rivas and Pace Goodman discuss the pros, cons, and possible policy implications for expanding the use of consumption analysis in evaluation.
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In their 2018 EEI workshop, Anne Dougherty and Allison T. Musvosvi share findings from our research on how concepts of energy, home, and community resonate across diverse customer groups.
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Our team conducted a thorough review of research addressing the research question: What happens to energy savings when HER recipients no longer receive reports or if they receive reports at a reduced cadence?
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In their report for SEE Action, Sara Conzemius and Alex Dunn provide guidance that can be used for estimating energy savings impacts resulting from midstream market transformation programs with specific focus on RPP.
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In her BECC 2017 presentation, Eileen Hannigan share an overview of her statewide potential study of the behavioral savings potential—and tactics to reach those savings—with Minnesota small and medium businesses.
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In this presentation, Pace Goodman shares how he got agreement on smart thermostat evaluation methods across more than 15 stakeholder groups and created much needed certainty in the Illinois market.
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Why do savings estimates change from one analysis to the next, even when evaluation methods are consistent? Jes Rivas and Pace Goodman attempt to answer this question in this report for IEPEC 2017.
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Eileen Hannigan’s white paper shares how small businesses, which may have limited capital for large investments, are good candidates for low-cost behavior change conservation.
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What is the behavioral intervention potential in Minnesota small businesses? And how do you get them to engage? Anne Dougherty, Eileen Hannigan, and Shannon Kahl answer those questions in this 2017 report.
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Anne Dougherty, Amanda Dwelley, and Shannon Kahl studied the attitudes and behaviors of natural gas consumers in the Pacific Northwest. They explain their findings in their 2017 report for NEEA.
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Energy Trust of Oregon contracted with ILLUME Advising, LLC to provide a process evaluation of their Existing Homes program. Anne Dougherty shares ILLUME’s findings in this final report.
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In her 2016 BECC presentation, Amanda Dwelley discusses our work journey mapping 11 of Consumers Energy’s residential programs. By identifying and prioritizing improvements, she shares the ways the process optimizes delivery.
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Sara Conzemius, Anne Dougherty, and Danielle Marquis of SmartWatt describe how up-front investment in market research and segmentation can improve outcomes in small business direct install programs.
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In this overview by Mallika Jayaraman, she summarizes the potential energy savings of energy kits.
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Co-authored by Sara Conzemius and Shannon Kahl. The fifth market progress evaluation of the Northwest Energy Efficiency Alliance’s (NEEA) Ductless Heat Pump Initiative assesses the Initiative’s progress in meeting its market transformation goals.
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Co-authored by Eileen Hannigan and presented at the 2015 IEPEC conference.
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Sara Conzemius provides an update on the Ductless Heat Pump Initiative for the Northwest Energy Efficiency Alliance.
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This report, led by Anne Dougherty, provide guidance for Minnesota in behavioral program design, implementation, and evaluation.
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In this webinar by Anne Dougherty and Wayne State University, you’ll learn how to connect energy consumption to real-time emissions impacts through LEEM.
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Anne Dougherty speaks on getting clear on your research goals in this video recording from the 2015 Efficiency Exchange conference in Portland.
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This presentation, Sara Conzemius’ keynote from the AESP 25th National Conference, addresses the industry’s disruption and the changes ahead.
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Sara Conzemius led this report for NEEA on ductless heat pump message testing.
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Laura Schauer explores the future of EM&V in her presentation at the 2015 Midwest Energy Solutions Conference.
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This white paper by Sara Conzemius and Allison Carlson looks at kit savings and potential.
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A white paper by Sara Conzemius exploring the potential savings and programmatic uses of tier 1 advanced powerstrips.
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Anne Dougherty and Sara Conzemius’ white paper from the 2014 IEPEC conference in Berlin proves the need to go further than just assessing energy impacts of behavioral programs.
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A white paper by Anne Dougherty and Michael Goldman on how we can explore alternative evaluation and planning approaches to diminish or remove disincentive to cross-promote programs.
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Anne Dougherty’s presentation summarizes results and recommendations from water-energy nexus message testing research she led in California.
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This brief provides findings and key takeaways from consumer message testing on the water/energy nexus in Spanish and Mandarin led by Anne Dougherty.
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Anne Dougherty and Eileen Hannigan provide an impact evaluation of Accelerated Innovations’ (AI) MyMeter program.
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This presentation by Anne Dougherty explores whether behavior program are a reliable resource.
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Laura Schauer presented on financial incentives and their impact on evaluation practices in the 2013 ACEEE Summer Study.
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Co-authored by Anne Dougherty, this white paper on feedback program was presented at IEPEC in Chicago in 2013.
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This white paper was co-authored by Anne Dougherty and presented at IEPEC in Chicago in 2013. It examines two statistical models to estimate savings in opt-in behavioral programs.
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This paper, co-authored by Anne Dougherty, identifies behavior change intervention options for California programs and the intervention strategies that can make them successful.
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Eileen Hannigan co-authored a report comparing Wisconsin weatherization programs for the U.S. Department of Energy, Energy Efficiency & Renewable Energy Building Technologies Program.
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Drawing on statistical methods from biomedical research, ILLUME applied meta-analysis techniques to measure savings from home energy report (HER) programs to understand if HERs continue to be an effective source of energy savings…

This white paper, which details the primary barriers to leveraging experimental design in evaluation, is co-authored by Anne Dougherty and was presented at the 2012 ACEEE Summer Study.
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This white paper on estimating behavior change impacts, was co-authored by Anne Dougherty and Amanda Dwelley and presented at IEPEC in Boston in 2011.
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In this white paper, Sara Conzemius and Laura Schauer describe a pilot that overcame barriers to comprehensive residential retrofits using incentives, a turnkey offering, and an energy advocate.
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This white paper on market lift was co-authored by Eileen Hannigan and Rick Winch and presented at the 2010 ACEEE Summer Study.
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This white paper, co-authored by Eileen Hannigan and presented at the 2010 ACEEE Summer Study proves how promotional tactics encouraged commercial lighting in the Focus on Energy Program.
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This white paper on ethnography was co-authored by Anne Dougherty and presented at the 2010 ACEEE Summer Study.
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Laura Schauer co-authored this white paper summarizing the results of a longitudinal study of Wisconsin’s low income programs.
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