November 2022

Determined to find better ways to connect with underserved customers in the Chinese, Korean, Vietnamese, and Latine communities, a utility company hired ILLUME to help them understand the best approaches towards understanding customer attitudes towards energy efficiency equipment, programs, and offers. Read the case study to find out how.

September 2022

When thinking about EVs, range anxiety continues to be one of the main concerns for adoption. Is adding more chargers the solution? ILLUME led research to evaluate and understand the market impact of National Grid’s EV charging incentive program in 2020. Read our findings in this case study from last year.

August 2022

As folks continue to consider heat pump water heater adoption as a source of energy efficiency and savings, we look back on this case study from last year. Read how ILLUME found valuable learnings about the customer experience in our evaluation of a pilot to assess the magnitude of demand impacts and energy savings from water heater-based demand response (DR).

August 2022

ILLUME is proud to support KIGT by conducting a case study of opportunities and barriers to equitable infrastructure investment through the lens of KIGT’ s experience building and installing electric vehicle charging equipment.

July 2022

How can utilities bring new technologies to customers and create a more positive customer experience? Read one of our 2021 case studies to learn how ILLUME provided a client visibility into the customer’s journey – from the initial point of interest to the adoption – to create an improved and integrated new technology adoption experience.