Kate Willink

Kate’s passion for design sparked early—at just nine years old, she was creating and printing “Katie’s Club” newsletters for her third-grade friends. She’s been challenging herself to make ideas tangible ever since. 

Now a brand strategist and designer with 15 years of experience, Kate specializes in branding, marketing, and content development, transforming ideas into compelling narratives that drive engagement and brand growth. 

With a BA in Graphic Design and a BFA in Fine Art from Flagler College—along with minors in advertising, illustration, and art history— she blends creativity with strategy. Throughout her career, she has led brand evolutions from refining identity systems and developing high-impact marketing materials to overseeing content strategy and campaigns across multiple channels. At ILLUME, Kate plays a key role in producing external reports, marketing materials, and thought leadership content, while ensuring brand consistency and innovation. 

Outside of work, she can be found painting and printmaking in her studio, treasure hunting in antique shops, and mapping out her next road trip!

Kate is located in Tucson, Arizona.