This white paper, co-authored by Anne Dougherty and presented at IEPEC in Chicago in 2013, examines two statistical models to estimate savings in opt-in behavioral programs.
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As we enter the year 2020, we can’t help but to reflect on what we have learned in the past decade…
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Each year, ILLUME gives back to celebrate the holidays. Our culture of giving was embedded in ILLUME from the earliest days.…
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Around 5:40 am on a Sunday morning, more than an hour before sunrise, I found myself trudging, bleary-eyed, through the snow.…
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How do we judge the “success” of the holiday season? Some people meticulously document and curate their holiday season in glowing…
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2017 has been a paradoxical year for ILLUME. We have been so fortunate to build our ILLUME family with the generous…