Sara Conzemius, Anne Dougherty, and Danielle Marquis of SmartWatt describe how an up-front investment in market research and segmentation can improve outcomes in small business direct install programs.
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Archived Insights
The Gift of Resilience
Archived Insights
As we enter the year 2020, we can’t help but to reflect on what we have learned in the past decade…
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Archived Insights
Thinking of Home for the Holidays
Archived Insights
Each year, ILLUME gives back to celebrate the holidays. Our culture of giving was embedded in ILLUME from the earliest days.…
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Archived Insights
Founders’ Reflections as ILLUME Turns Five
Archived Insights
To celebrate ILLUME’s 5th Anniversary, Anne and Sara reflect on their first five years in business and take a look ahead…
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Archived Insights
Hacking Your New Year’s Resolution With Behavioral Science
Archived Insights
Around 5:40 am on a Sunday morning, more than an hour before sunrise, I found myself trudging, bleary-eyed, through the snow.…
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Archived Insights
Do Not Compute
Archived Insights
How do we judge the “success” of the holiday season? Some people meticulously document and curate their holiday season in glowing…
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Archived Insights
A Paradoxical Holiday
Archived Insights
2017 has been a paradoxical year for ILLUME. We have been so fortunate to build our ILLUME family with the generous…