Sara Conzemius

Founder & Co-Owner


Sara Conzemius is an expert in the design and implementation of customer-sided energy programs. An awarded industry leader, Sara provides savvy guidance on program design, policy and EM&V strategy for utilities, states, and private entities. Sara plays key roles in national conversations that are driving future program design and leading to a more transformed market. With particular expertise in program policy and residential market channels, Sara’s applies research expertise, adept project scoping, development, analytical methods, interviewing and qualitative analysis to energy programs and portfolios across the US and Canada. Previously, Sara was the Director of Residential Programs for Focus on Energy. In her role she led a $32M residential program portfolio. She oversaw seven distinct programs and a myriad of pilots including efforts focused on financing, behavior and community engagement. Under her leadership, the Focus on Energy program won dozens of awards including the EPA ENERGY STAR award for sustained excellence.  Sara has provided legislative and commission testimony in multiple states and supported the development of national legislation intended to support energy efficiency in U.S. homes. Sara is the former Chairman of the Board for the Association for Energy Service Professionals (AESP) serving on the board since 2008 and the Executive Committee since 2009. Sara has been awarded both the EPA Michael C. Thompson Award and the B.H. Prasad Award for her exceptional lifetime of service and commitment to the industry.

Sara is located in Madison, Wisconsin.

Related Resources

Northwest Ductless Heat Pump Initiative: Market Progress Evaluation Report #5

Co-authored by Sara Conzemius and Shannon Kahl. The fifth market progress evaluation of the Northwest Energy Efficiency Alliance’s (NEEA) Ductless Heat Pump Initiative assesses the Initiative’s progress in meeting its market transformation goals.

Northwest Ductless Heat Pump Initiative: Market Progress Evaluation Report #4

for the Northwest Energy Efficiency Alliance by Sara Conzemius.

Potential Savings for Tier 1 Advanced PowerStrips

A white paper by Sara Conzemius

Behavioral Energy Feedback Program Evaluation

A white paper from the 2014 IEPEC conference in Berlin on the need to go further than just assessing energy impacts to address existing gaps in knowledge and finding ways to most effectively incorporate these…

Know Before You Go

How Up-Front Investment in Market Research and Segmentation Can Improve Outcomes in Small Business Direct Install Programs by Sara Conzemius and Danielle Marquis of SmartWatt

Consumer Message Testing for Ductless Heat Pumps and Heat Pump Water Heaters

For the Northwest Energy Efficiency Alliance by Sara Conzemius

A Hand to Hold: A Holistic Approach to Addressing Barriers in the Home Retrofit Market

A Holistic Approach to Addressing Barriers in the Home Retrofit Market by Sara Conzemius and Laura Schauer

Today is a Transition

Presentation from the AESP 25th National Conference, key note address by Sara Conzemius