Immersed in a World of Data, ILLUME’s Data Scientists are Captivated by its Possibilities.
We understand that every data set tells a different story with a unique point of view. CenterPoint presented ILLUME’s Data Science Team with a compelling task: develop a comprehensive dashboard that provides holistic customer insights, enabling them to address questions on energy savings and program participation, and help the CenterPoint team more effectively respond to stakeholder demands.
The ILLUME Team successfully achieved these objectives for the dashboard, and they are now witnessing the remarkable impact it has in driving engagement and fostering a deeper level of understanding at the community level that surpasses CenterPoint’s initial expectations.
Experience the transformative power of this data visualization, where insights come to life and illuminate untapped, new, and empowering opportunities for CenterPoint and the communities it serves.
The power of the CenterPoint dashboard lies in its ability to put data in the program team’s hands. The team can use this data to uncover untapped opportunities for program participation by identifying nonparticipants who possess characteristics like our participating population, and by identifying underserved nonparticipant customer segments that could be reached with specific program design changes.
We identified opportunities for the program to enhance its reach by giving the program team access to rich data sets and visualizations to inform design changes. We also identified opportunities to connect with customer segments by making small, yet significant program design changes tailored to overcome specific barriers. This analysis aims to shed light on any notable patterns or insights that could inform our strategies and outreach recommendations to the program implementation team.
The dashboard also serves as a valuable tool for better understanding the dynamics between high-energy usage and participation.
The dashboard serves as a valuable tool for CenterPoint to collaborate with its communities and for these communities to pinpoint opportunities to derive significant benefits from specific CenterPoint programs or services. Two illustrative examples of this are the City of Bloomington, and the Environment and Sustainability Committee of Minneapolis’s Prospect Park neighborhood association.
The Environmental and Sustainability Committee of Prospect Park, and the City of Bloomington leveraged the dashboard to identify opportunities for reducing environmental impacts. The dashboard made data about these communities more accessible and enabled easy comparisons with peer communities.
The availability of the dashboard and the accessibility of data empowers communities to act. The two highlighted communities were able to set achievable environmental impact goals. As a result, each was able to propose and implement various initiatives aimed at reducing carbon emissions and sharing information with residents about relevant CenterPoint programs.
Data is a powerful tool.
CenterPoint, its stakeholders, and customers can all harness the insights provided by the dashboard built by ILLUME’s Data Science Team to identify valuable opportunities and targeted interventions. This will enhance program participation and guide strategic decision-making to achieve utility, state, and community objectives.