Behavioral Research
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Articles
Supporting Income-Eligible Customers in a “Perfect Storm” of Constraints
Articles
Meeting the Moment We’re In Across the country, utilities are navigating a convergence of pressures—rising temperatures, escalating energy costs, shrinking federal…
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Presentations
Building Trust and Demonstrating Value
Presentations
In this presentation, ILLUME Executive Vice President Jes Rivas will be speaking about Building Trust and Demonstrating Value.
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Articles
Understanding Home Decision-Making
Articles
Residential buildings account for approximately 20% of energy consumption in the U.S. To achieve local, state, and federal decarbonization and electrification…
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White Papers
Tunnel Vision
White Papers
The Impact of Ignoring Behavior in Technological Innovation. In this white paper presented at the ACEEE Summer Study 2022 Conference, the…
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Articles
What Makes People Tick?
Articles
What motivates us to do what we do? Why can’t we change habits we want to change? Why can’t we remember…
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Podcasts
Power Sharing to Empower Customer Participation
Podcasts
In this podcast, ILLUME Senior Consultant, Riana Johnson has a conversation with sociologist Dr. Erin Heinz about her research on urban…
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Articles
Integrated Market Research Unlocks the New Tech Win-Win
Articles
How can utilities capitalize on their natural edge as a known and trusted energy provider? Learn how ILLUME used an integrated…
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Podcasts
The Hidden Cost of Free
Podcasts
Anne Dougherty talks with ILLUME’s Dr. Alex Dunn and Erin Allingham about the intersection of cognitive psychology and behavioral economics, two…
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Case Studies
Optimizing Thermostat Demand Response Program Performance Paper
Case Studies
This paper, co-presented at the 2019 IEPEC conference, explores how weather and program design factors influence DR program participant behavior, particularly…
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Case Studies
Do You Ever Wonder What People Actually DO With Their Thermostats?
Case Studies
This research, co-presented with Guidehouse at the 2019 AESP Conference, includes a comprehensive analysis of customers in Worcester, MA, to better…
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Presentations
Methods and Metrics for Divergent Populations
Presentations
In their 2018 BECC presentation, Allison T. Musvosvi and Shefije Miftari share how their research helped a client listen to their…
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Case Studies
The Role of Weather in Air Conditioning Use
Case Studies
This research for the Massachusetts Program Administrators analyzes weather effects on the timing of first and last use of AC during…
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Presentations
What Drives Customers?
Presentations
In her 2018 presentation at the CEE Partner Meeting, Sara Conzemius shares what customers care about – home, family, harmony, agency.…
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Articles
Evolution, Part 2: New Research Tools for a New Energy Market
Articles
This is Part 2 of Dr. Liz Kelley’s blog, “Evolution, Part 1: Distribution planning models for the DER age” where…
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Articles
Evolution, Part 1: Distribution Planning Models for the DER Age
Articles
Whether your utility is thinking about new distributed generation technologies, incorporating advanced metering infrastructure, the Internet of Things, or the proliferation…
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Presentations
Diverse Communications for Diverse Customers
Presentations
In their 2018 EEI workshop, Anne Dougherty and Allison T. Musvosvi share findings from our research on how concepts of energy,…
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Case Studies
Massachusetts Residential and Commercial Awareness
Case Studies
ILLUME conducted a statewide marketing survey of residential and commercial customers for the Program Administrators (process, market effects) to assess the…
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Reports
Home Energy Report Savings Literature Review
Reports
Our team conducted a thorough review of research addressing the research question: What happens to energy savings when HER recipients no…
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White Papers
Finding Big Potential in Small Businesses
White Papers
Eileen Hannigan’s white paper shares how small businesses, which may have limited capital for large investments, are good candidates for low-cost…