Customer/User Experience Research
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Articles
Integrated Market Research Unlocks the New Tech Win-Win
Articles
How can utilities capitalize on their natural edge as a known and trusted energy provider? Learn how ILLUME used an integrated…
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Case Studies
Are EV-Supporting Programs Revving the Market?
Case Studies
ILLUME led research to evaluate and understand the market impact of National Grid’s EV charging incentive program in 2020.
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Podcasts
The Hidden Cost of Free
Podcasts
Anne Dougherty talks with ILLUME’s Dr. Alex Dunn and Erin Allingham about the intersection of cognitive psychology and behavioral economics, two…
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Case Studies
Residential Nonparticipant Market Characterization and Barriers Study
Case Studies
ILLUME conducted primary research for the Massachusetts Program Administrators and EEAC to characterize Mass Save residential nonparticipants, investigate barriers to participation,…
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Presentations
Multicultural Small Business Owner Research
Presentations
ILLUME conducted small and mid-sized business (SMB) multicultural research for Georgia Power (process, market effects) to explore barriers to program participation…
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Presentations
Customer Insights Meet Business Constraints
Presentations
At the EPIC conference in 2018, Liz Kelley and Amanda Dwelley talked about their experience helping a utility go to market…
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Presentations
Methods and Metrics for Divergent Populations
Presentations
In their 2018 BECC presentation, Allison T. Musvosvi and Shefije Miftari share how their research helped a client listen to their…
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Presentations
What Drives Customers?
Presentations
In her 2018 presentation at the CEE Partner Meeting, Sara Conzemius shares what customers care about – home, family, harmony, agency.…
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Articles
Evolution, Part 1: Distribution Planning Models for the DER Age
Articles
Whether your utility is thinking about new distributed generation technologies, incorporating advanced metering infrastructure, the Internet of Things, or the proliferation…
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Presentations
Diverse Communications for Diverse Customers
Presentations
In their 2018 EEI workshop, Anne Dougherty and Allison T. Musvosvi share findings from our research on how concepts of energy,…
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Case Studies
Massachusetts Residential and Commercial Awareness
Case Studies
ILLUME conducted a statewide marketing survey of residential and commercial customers for the Program Administrators (process, market effects) to assess the…
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Reports
Home Energy Report Savings Literature Review
Reports
Our team conducted a thorough review of research addressing the research question: What happens to energy savings when HER recipients no…
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White Papers
Finding Big Potential in Small Businesses
White Papers
Eileen Hannigan’s white paper shares how small businesses, which may have limited capital for large investments, are good candidates for low-cost…