We pioneered human-centered energy consulting. Now, we are poised to address a new era of energy transformation.
After over a decade of pioneering human-centered solutions in the energy sector, ILLUME Advising is stepping forward with a refreshed brand identity. This isn’t just a visual upgrade—it’s a reflection of our commitment to progress, our deepening focus on solving complex challenges, and a nod to the vibrant teal that defined our origins.
Our Roots: People at the Core – Customers, Communities, Clients
At ILLUME, we don’t solve problems in isolation. Our approach revolves around people—their needs, behaviors, and the systems that shape their lives. We’ve organized our practice areas not by technology, but by the challenges our clients face. Here’s how we make an impact:
- Affordability, Access, and Resilience:
Tackling systemic barriers so that energy solutions work for everyone. - Emerging Opportunities:
Identifying and deploying cutting-edge market and technological strategies to help clients hit their policy and regulatory goals. - Evaluation and Success Planning:
Building tools to measure progress and adapt for continuous improvement. - Human Insights:
Understanding the nuanced behaviors of communities, businesses, and individuals to drive change.
Our Evolution: From Bold Beginnings to a Vibrant Future
ILLUME’s journey began with a revolutionary idea: put human needs at the center of energy innovation. Our original brand was all about bold teal and light backgrounds, signaling fresh perspectives in a highly technical industry.
As we grew, our aesthetic evolved into a striking black-and-white palette with pops of color. This shift wasn’t just for style—it symbolized our commitment to clear, impactful communication. We paired this with dramatic visuals and high-contrast designs to make complex ideas accessible and memorable.
Pushing the Boundaries of Creative Expression to Create Better Conversations
In 2018, we launched our annual magazine, a platform for sharing our thought leadership and pushing the limits of our design language. We introduced vibrant neons, bold hues, and unconventional layouts to draw readers into our insights. This creative exploration laid the groundwork for our ChangeMaker sub-brand, a hub for webinars, podcasts, and client forums where we tackle tough topics and co-create solutions.
A Refined Voice for the Future
Our refreshed brand strikes the perfect balance between heart and expertise. It maintains the emotional intelligence that has always defined us while incorporating more technical language to connect us more directly to the tools and technologies our clients leverage for change. By simplifying complex concepts and ditching industry jargon, we’re ensuring our insights are accessible to everyone.
Driving Change with an Interdisciplinary and Passionate Team Behind the Brand
ILLUME is powered by a team of diverse professionals—social scientists, data scientists, market researchers, engineers, and policy advisors, to name a few. This “ambidextrous” team seamlessly blends creative thinking with technical rigor, united by a shared passion for improving lives and driving client success.
Our refreshed identity is more than a new look; it’s a statement of who we are and where we’re headed. ILLUME will continue leading the energy sector with solutions that prioritize people, tackle tough challenges, and deliver real impact.
