Anne Dougherty
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Articles
Energy Innovation through Deeper Engagement
Articles
Five years ago, Sara Conzemius and I left thriving practices at large, successful energy service companies to create a new kind…
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Articles
Whimsey and (Energy) Wonks
Articles
This year at the Association of Energy Services Professionals (AESP) 28th National Conference in New Orleans, Louisiana, ILLUME is engaging in…
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Archived Insights
Hacking Your New Year’s Resolution With Behavioral Science
Archived Insights
Around 5:40 am on a Sunday morning, more than an hour before sunrise, I found myself trudging, bleary-eyed, through the snow.…
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Archived Insights
Do Not Compute
Archived Insights
How do we judge the “success” of the holiday season? Some people meticulously document and curate their holiday season in glowing…
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Archived Insights
A Paradoxical Holiday
Archived Insights
2017 has been a paradoxical year for ILLUME. We have been so fortunate to build our ILLUME family with the generous…
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Articles
FAQs of Customer Journey Mapping
Articles
The ILLUME team is currently partnering with a number of clients to build customer journey maps of their services. The use of…
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Articles
Zoltar Speaks: Curiously Delightful Fun With Predictive Modeling
Articles
Recently, ILLUME attended the Behavior, Energy, And Climate Change conference (BECC 2017) armed with a glittery fortune-telling box and iPads loaded…
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Articles
Escape The Echo Chamber
Articles
It’s fall again, and if you’re anything like me, changing seasons makes me get all contemplative. And given the world events…
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Archived Insights
Growing Stronger Together After An Energy Crisis: A Humanized Energy-Scape
Archived Insights
As hurricanes pummel the shores of states and island communities, the primacy of energy in sustaining our lives is brought to…
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Archived Insights
Pulling The Plug On The Telephone Game
Archived Insights
I am in Copenhagen this week for six early mornings of 75-minute yoga sessions. You may be wondering, “A transatlantic flight…
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Archived Insights
Investing in Team Retreats
Archived Insights
More and more companies are switching to models that include numerous offices and remote workers. For example, at ILLUME, our headquarters…
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Archived Insights
How Many Women Are Enough? Nine.
Archived Insights
You may have seen that ILLUME is hiring. We are in fact in a phase of pretty rapid growth, adding 5…
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Articles
Big Data: Tyrant or Tool?
Articles
The energy industry is on the cusp of a big data revolution. More than 50% of households have a smart meter,…
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Archived Insights
We March! We March For What? We March For Whom?
Archived Insights
This spring has been a season of marches and protests as engaged individuals have turned out by the millions in support…
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Archived Insights
We’re Blushing!
Archived Insights
March has been full of unexpected good news. We are excited to share with all of you not one–but two–pretty fantastic…
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BPA Communication Standards
We think through all the nitty gritty details in order to create a seamless experience for our clients. Communication Standards
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Archived Insights
Award Winning Website… But What Does it Mean?
Archived Insights
This Saturday, the ILLUME website received a Gold ADDY Award at the 35th Annual American Advertising Federation Tucson (AAF Tucson). This…
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Archived Insights
Conservatives And Conservation In The Midwest
Archived Insights
My home state of Wisconsin voted for a Republican in this presidential election, and with that victory came the reelection of…
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Archived Insights
A Love Letter
Archived Insights
There is a slight sense of dread in the energy efficiency industry these days. Dread that comes with the uncertainty of…
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Archived Insights
Competition! Competition! – Can An App Change Your Behavior?
Archived Insights
A couple of weeks ago, we published the blog Wanna, Hafta, Track, Win. In that post, we talked about considering when…
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Reports
Northwest Ductless Heat Pump Initiative: Market Progress Evaluation Report
Reports
This evaluation of the Northwest Energy Efficiency Alliance’s (NEEA) Ductless Heat Pump Initiative assesses the Initiative’s progress in meeting its market…
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Archived Insights
Matching and VIA: Quasi-Experimental Methods in a World of Imperfect Data
Archived Insights
Co-authored by Eileen Hannigan and presented at the 2015 IEPEC conference. Click on the title to read the white paper.