Magazine Articles

  • Biased.Language
    Is Biased Language Undercutting Your Outreach Efforts?

    Magazine Articles

    Customers trust us – or not – based on how we communicate with them. Avoid undermining your goals with these communication…

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  • Reframing.DEI
    An Interview with Sherard Robbins

    Magazine Articles

    ILLUME sits down with Visceral Change’s Sherard Robbins to talk candidly about moving HR policies from an individual resource to an…

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  • Reorienting.Towards.Equity
    Reorienting How We Approach Program Design for Communities

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  • Setting.The.Table
    Setting the Table for Change

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  • Show.Me.Dont.Tell.Me
    Show Me, Don’t Tell Me: First-Hand Experience is the Gatekeeper to Widespread EV

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  • Electric Cars An Offbeat History
    Electric Cars: An Offbeat History

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  • Grid.Human.Resilience
    From Grid to Human Resilience: Lessons from Public Health

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  • Widgets.Ecosystems
    From Widgets to Ecosystems

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  • Get.Smart
    Get Smart! Applying Smart Thermostat Lessons to DERs

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  • Reach.Anxiety
    Reach Anxiety

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  • Mental.Maps
    Redrawing Our Mental Maps of Income-Eligible Customers

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  • Right.Answers.Wrong.Questions
    Right Answers To The Wrong Questions?

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  • State.of.Storage
    The State of Storage: Q&A with EnerDel

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  • Val Jensen Sees
    Val Jensen Sees the Future, It’s Connected Communities

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  • Delivering Smart Home
    Delivering A Smart Home Offering From The Customer Up

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  • Gen Z Is Coming
    Generation Z Is Coming!

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  • Deal.with.DERS
    How To Deal With DERs

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  • Opportunity In Disruption 2
    Innovation Breakdown

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  • Opportunity In Disruption
    Research Your (Un)Knowns To Innovate

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  • Stay.Calm.And.Reform
    Stay Calm and Rate Reform On

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  • Old.Dog
    Teaching The Old Evaluation Dog New Tricks

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  • Big.Data.small.Business
    Big Data and Small Business

    Magazine Articles

    Using Data-Driven Models to Reveal Energy Savings Opportunities in an Underserved Customer Segment

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  • Basics.for.Innovation
    Basics for Innovation

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  • NY.Disadvanted.Comms
    Supporting New York’s Disadvantaged Communities’ Goals

    Magazine Articles

    In New York State, ILLUME is using our ground truthing strategy to identify vulnerable communities, uncover what people in those communities…

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