Alexandra Dunn

Senior Director

Dr. Alex Dunn is a cognitive psychologist and linguist who channels her quest to understand human behavior into providing insightful energy research findings. She has more than 18 years of applied research experience, concentrating in recent years on rate and experimental design and research into vulnerable populations. Alex excels at leading large-scale research projects for utilities, statewide, and national stakeholders in marketing assessments, market transformation programs, and rate design. She combines qualitative and quantitative elements into research to support leading clients such as PSEG Long Island, NEEA, the Massachusetts Program Administrators, and Southern California Edison. Alex has extensive experience in standard and leading-edge research design and advanced quantitative and mixed methods. Alex is a member of the Association of Energy Services Professionals (AESP) and serves on the evaluation planning committee. She remains actively engaged within the Cognitive Psychology field to bring new analytical methods and behavior change theories to the energy industry. Alex is a great cook, and when she is not puzzling over research methods, you can find her whipping up something tasty in the kitchen.

alex@illumeadvising.com

Alex is located in Portland, OR.