Liz Kelley

Technical Director- Qualitative Research


Dr. Liz Kelley is a creative and analytical thinker who mines the ephemera of daily life for rich cultural insights that shape the design of new products, services, and experiences. In her work as a Directing Advisor at ILLUME, she brings formal training in linguistic and cultural anthropology and a decade of experience conducting ethnography to translate big concepts into real-world solutions. In her previous research and consulting work, she has developed insights and solutions that meet both the unmet needs of individuals and the business objectives of clients in industries including healthcare, energy, tech, financial services, CPG, and retail. Liz has previously worked in the non-profit and publishing industries, and currently, teaches at American University.

Liz is located in Washington, D.C.

Related Resources

Energy Efficiency Deserts

Lisa Obear presents findings from her research with Liz Kelley and Amanda Maass exploring energy efficiency deserts in Metro Atlanta.

Natural Gas Water Heating and HVAC Installer Research Report

In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.

Customer Insights Meet Business Constraints: Going to Market in a Regulated Environment

At the EPIC conference in 2018, Liz Kelley and Amanda Dwelley talked about their experience helping a utility go to market with a competitive smart home offering in a regulated environment.