Liz Kelley



Dr. Elizabeth Kelley is an anthropologist with nearly 15 years of experience conducting ethnography and qualitative research. Her formal training in linguistic and cultural anthropology helps her identify drivers and barriers to participation and how energy fits into everyday life on the human side of the meter. In her role as a Director of Qualitative Research at ILLUME, she trains staff and guides our work in ethnographic interviews, focus groups, concept testing groups, usability testing, message testing, and virtual interviews and focus groups. She is passionate about elevating customer voices through research and helping clients create solutions that align with and speak to customers’ values. When Liz is not uncovering insights for our clients into customer perceptions, preferences, and behaviors, you can find her reading a good book or baking with her son.

Liz is located in Washington, D.C.

Related Resources

Energy Efficiency Deserts

Lisa Obear presents findings from her research with Liz Kelley and Amanda Maass exploring energy efficiency deserts in Metro Atlanta.

Natural Gas Water Heating and HVAC Installer Research Report

In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.

Customer Insights Meet Business Constraints: Going to Market in a Regulated Environment

At the EPIC conference in 2018, Liz Kelley and Amanda Dwelley talked about their experience helping a utility go to market with a competitive smart home offering in a regulated environment.