Managing Consultant


Maass applies her experience in the energy industry to evaluation, exploratory market research, and customer experience research. Her particular expertise is in qualitative methods, but she wields a variety of quantitative tools—including GIS and R—to support her analysis and data communication. Her background in sustainability and urban planning inspires her data-driven recommendations to create more resilient communities. Maass is from Tucson and enjoys exploring the beauty of the Sonoran Desert.


Maass is located in Tucson, AZ.

Related Resources

Energy Efficiency Deserts

Lisa Obear presents findings from her research with Liz Kelley and Amanda Maass exploring energy efficiency deserts in Metro Atlanta.
Click on the title to view the presentation.

Mobility, Public Transportation, and Culture in the Time of the Pandemic

COVID-19 has Americans rethinking how to get from point A to point B, and in the process, changing the character of our cities.
Click on the title to listen to the podcast.

A Discussion on Redlining and Urban Heat

Listen in as we talk mapping, redlining, and urban heat with University of Arizona Assistant Professor of Planning and Sustainable Built Environments, Dr. Ladd Keith and ILLUME Consultant, Amanda Maass.
Click on the title to listen to the podcast.

Other: Navigating Work and the Workplace When Your Experience is Not the Norm. (Ep. 1)

In this episode, ILLUME’s Jes Rivas and Amanda Maass talk about the LGBTQ experience in the workplace and share insights on what it means to show up to the workplace when your experience is different than that of those around you.
Click on the title to listen to the podcast.

ComEd Disadvantaged Communities (DACs) Study Report

In response to the goals outlined in Illinois’ Climate and Equitable Jobs Act (CEJA), ComEd is developing initiatives for workforce development, electrification, resiliency, and the renewable energy transition – and seeks to do so in a way that equitably addresses and works to correct historic environmental injustice. ComEd enlisted ILLUME to perform a study to inform both its implementation strategy of CEJA’s goals. This report summarizes the analysis, findings, and recommendations from this study.
Click on the title to read the report.

Unlocking Just Transportation Electrification (Whitepaper)

In this whitepaper, we identify barriers to equitable transportation electrification (TE) and recommend TE strategies that can unlock electric vehicle (EV) access in Black and Brown Communities. We do this by drawing on an in-depth case study of the Black-owned electric vehicle supply equipment (EVSE) company, KIGT, and its efforts to serve communities in South Los Angeles. 
Click on the title to read the whitepaper.

Cold Climate Demonstration Installation & Water Heater Installer Focus Group Research

NEEA hired ILLUME Advising to pursue two concurrent studies around water heater installers. The first was intended to focus on observational research of cold climate HPWH installations in the Northwest to better understand the depth of previously established installation challenges. The second study was geared to better understand any challenges installers and plumbers in the region might face around recommending and installing HPWHs in existing single-family homes.
Click on the title to read the report.

Addressing Challenges in Heat Pump Water Heater Adoption

ILLUME conducted an ethnographic research study to explore the magnitude of installation challenges for heat pump water heaters (HPWHs) in cold-climate zones. ILLUME aimed to shed light on why adoption and installation barriers…

Natural Gas Water Heating and HVAC Installer Research Report

In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.
Click on the title to read the report.