Alexandra Dunn



Dr. Alex Dunn is a cognitive psychologist and linguist who channels her quest to understand human behavior into providing insightful energy research findings. She has well over a decade of applied research experience, most of which are in the energy industry. Alex excels at leading large-scale research projects for utilities, statewide, and national stakeholders in area including rate design, midstream market transformation, and marketing assessments. She believes in using non-traditional methods and out-of-the-box thinking to help find fresh and creative ways to answer clients’ burning questions. Alex dexterously combines qualitative and quantitative elements into research designs that provide implementation-ready insight. Alex is a great cook, and when she is not puzzling over research methods, you can find her whipping up something tasty in the kitchen.

Alex is located in Portland, OR.

Related Resources

Case Study: Holistic Customer Segmentation – An Innovative Approach for Utilities to Drive Customer Value and Profits

ILLUME was contracted by a regional utility to conduct a customer segmentation study that coupled demographic data with satisfaction and engagement behaviors across multiple programs and business functions. Read the case study to…

Natural Gas Water Heating and HVAC Installer Research Report

In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.

ENERGY STAR® Retail Products Platform (RPP): Conditions and Considerations in Evaluating Market Transformation Programs and Evaluation Guidance for RPP

In their report for SEE Action, Sara Conzemius and Alex Dunn provide guidance that can be used for estimating energy savings impacts resulting from midstream market transformation programs with specific focus on RPP.