Shannon Kahl

Director

Ink
Fun


Shannon Kahl is a Director at ILLUME with 15 years of experience providing clean energy-related program design and analysis. She has driven numerous process and impact evaluations and market research projects for utilities and energy efficiency organizations. Shannon excels at quantitative and qualitative research, identifying insights, and keeping multiple tasks running smoothly. During her time at ILLUME, she has managed projects ranging from single-program process evaluations to large scale research projects like a survey of 1,600 residential natural gas customers in the Northwest and a large nonparticipant market barriers study in the Northeast. She is also knowledgeable about EVs and EVSE, having led a two-year multi-faceted research study to assess the awareness, knowledge, attitudes, and likely adoption of EVs among residential customers and awareness, motivations, and barriers to installing charging stations among nonresidential customers across two states. Prior to joining ILLUME, Shannon worked in energy efficiency program implementation and marketing research, managing a research department, supporting program tracking database development, and leading the research and reporting effort for a $20 million Energy Efficiency and Conservation Block Grant.

She has led numerous process and impact evaluations and market research projects for utilities and energy efficiency organizations during her tenure at ILLUME. Shannon excels at quantitative research, identifying insights, and keeping multiple tasks running smoothly. She has presented her work at many industry conferences including IEPEC, BECC, and PLMA. You can find Shannon out hiking, biking, or camping when she’s not digging deep into data to answer our clients’ critical questions.

shannon@illumeadvising.com

Shannon is located in Madison, WI.

Related Resources

Massachusetts EV Charging Station Program Evaluation Report: Program Year 1

In partnership with ERS and Dunsky, we share year 1 findings of National Grid’s EV Charging Station Program in MA. ILLUME led the process evaluation and longitudinal market study of changes in EV awareness and adoption in National Grid’s territory and within participating communities/workplace organizations. 
Click on the title to read the report.

Are EV-Supporting Programs Revving the Market?

ILLUME led research to evaluate and understand the market impact of National Grid’s EV charging incentive program in 2020.
Click on the title to read the case study.

Accelerating EV Adoption

In this webinar we discuss EV adoption with emerging technology experts and members of the ILLUME team as we ask important questions around communicating the benefits of EVs, laying the groundwork for EV charging, and finding ways to partner with cities and stakeholders to meet aggressive climate goals.
Click on the title to watch the webinar.

Addressing Multifamily Hesitance to Participation in Energy Efficiency Programs

This paper will build from the research and experience in three northeastern states to identify barriers to participation related to housing stock issues, as well as for landlords and renters. The paper concludes with recommendations on how to increase the program participation by landlords, property managers, and renters, as well as broader strategies to address housing stock issues.
Click on the title to read the white paper.

Water Heater Demand Response: Comparing Full Replacement and After-Market Controllers

In this whitepaper presented at IEPEC in 2022, ILLUME shares the results from Phase 1 (of 2) for a water heater demand response (DR) pilot. During Phase 1, the pilot evaluated full-unit water heater replacements and found measurable impacts between the summer and winter demand response events. Read the paper to learn more about the impact of load shift events, customer experience, and how Phase 1 informed the design of Phase 2 which installed after-market controllers on water heaters.
Click on the title to read the whitepaper.

ComEd Disadvantaged Communities (DACs) Study Report

In response to the goals outlined in Illinois’ Climate and Equitable Jobs Act (CEJA), ComEd is developing initiatives for workforce development, electrification, resiliency, and the renewable energy transition – and seeks to do so in a way that equitably addresses and works to correct historic environmental injustice. ComEd enlisted ILLUME to perform a study to inform both its implementation strategy of CEJA’s goals. This report summarizes the analysis, findings, and recommendations from this study.
Click on the title to read the report.

Eliminating Energy Program Participation Barriers for Renters, Landlords, and Property Managers

An ILLUME study reveals that homeowners are nearly 20% more likely than renters to be aware of their utility’s energy efficiency programs. ILLUME’s research team recently investigated the barriers to participation that renters, landlords, and property owners face and provided solutions to expand program access to more customers.
Click on the title to read the case study.

Water Heater Demand Response: Comparing Full Replacement and After-Market Controllers

This presentation, presented at the 2022 IEPEC conference, discusses two approaches to water heater demand response (DR); full unit replacement and after-market controllers. We present results from a pilot sponsored by a southeastern utility that tested installing brand-new Wi-Fi-enabled water heaters and conducted both winter and summer events.
Click on the title to view the presentation.

Natural Gas Water Heating and HVAC Installer Research Report

In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.
Click on the title to read the report.

Statewide Commercial Behavior Segmentation and Potential Study

What is the behavioral intervention potential in Minnesota small businesses? And how do you get them to engage? Anne Dougherty, Eileen Hannigan, and Shannon Kahl answer those questions in this 2017 report.
Click on the title to read the report.

Natural Gas Segmentation Study

Anne Dougherty, Amanda Dwelley, and Shannon Kahl studied the attitudes and behaviors of natural gas consumers in the Pacific Northwest. They explain their findings in their 2017 report for NEEA.
Click on the title to read the report.

Northwest Ductless Heat Pump Initiative: Market Progress Evaluation Report #5

Co-authored by Sara Conzemius and Shannon Kahl. The fifth market progress evaluation of the Northwest Energy Efficiency Alliance’s (NEEA) Ductless Heat Pump Initiative assesses the Initiative’s progress in meeting its market transformation goals.
Click on the title to read the report.