Shannon Kahl is a Director at ILLUME with 15 years of experience providing clean energy-related program design and analysis. She has driven numerous process and impact evaluations and market research projects for utilities and energy efficiency organizations. Shannon excels at quantitative and qualitative research, identifying insights, and keeping multiple tasks running smoothly. During her time at ILLUME, she has managed projects ranging from single-program process evaluations to large scale research projects like a survey of 1,600 residential natural gas customers in the Northwest and a large nonparticipant market barriers study in the Northeast. She is also knowledgeable about EVs and EVSE, having led a two-year multi-faceted research study to assess the awareness, knowledge, attitudes, and likely adoption of EVs among residential customers and awareness, motivations, and barriers to installing charging stations among nonresidential customers across two states. Prior to joining ILLUME, Shannon worked in energy efficiency program implementation and marketing research, managing a research department, supporting program tracking database development, and leading the research and reporting effort for a $20 million Energy Efficiency and Conservation Block Grant.
She has led numerous process and impact evaluations and market research projects for utilities and energy efficiency organizations during her tenure at ILLUME. Shannon excels at quantitative research, identifying insights, and keeping multiple tasks running smoothly. She has presented her work at many industry conferences including IEPEC, BECC, and PLMA. You can find Shannon out hiking, biking, or camping when she’s not digging deep into data to answer our clients’ critical questions.
Shannon is located in Madison, WI.