Shannon Kahl

Senior Managing Consultant


Shannon is a skilled project manager with more than 20 years of market research and data analysis experience. She had led numerous process and impact evaluations and market research projects for utilities and energy efficiency organizations during her tenure at ILLUME. Shannon excels at quantitative research, identifying insights, and keeping multiple tasks running smoothly. She has presented her work at many industry conferences including IEPEC, BECC, and PLMA. You can find Shannon out hiking, biking, or camping when she’s not digging deep into data to answer our clients’ critical questions.

Shannon is located in Madison, WI.

Related Resources

Massachusetts EV Charging Station Program Evaluation Report: Program Year 1

In partnership with ERS and Dunsky, we share year 1 findings of National Grid’s EV Charging Station Program in MA. ILLUME led the process evaluation and longitudinal market study of changes in EV awareness and adoption in National Grid’s territory and within participating communities/workplace organizations. 
Click on the title to read the report.

Are EV-Supporting Programs Revving the Market?

ILLUME led research to evaluate and understand the market impact of National Grid’s EV charging incentive program in 2020.
Click on the title to read the case study.

Accelerating EV Adoption

In this webinar we discuss EV adoption with emerging technology experts and members of the ILLUME team as we ask important questions around communicating the benefits of EVs, laying the groundwork for EV charging, and finding ways to partner with cities and stakeholders to meet aggressive climate goals.
Click on the title to watch the webinar.

Addressing Multifamily Hesitance to Participation in Energy Efficiency Programs

This paper will build from the research and experience in three northeastern states to identify barriers to participation related to housing stock issues, as well as for landlords and renters. The paper concludes with recommendations on how to increase the program participation by landlords, property managers, and renters, as well as broader strategies to address housing stock issues.
Click on the title to read the white paper.

Water Heater Demand Response: Comparing Full Replacement and After-Market Controllers

This white paper presented at the 2022 IEPEC conference discusses two approaches to water heater demand response (DR) – full unit replacement and after-market controllers. We present results from a pilot sponsored by a southeastern utility that tested installing brand-new Wi-Fi enabled water heaters and conducted both winter and summer events. 
Click on the title to read the white paper.

Natural Gas Water Heating and HVAC Installer Research Report

In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply chain from research with Pacific Northwest HVAC and water-heating equipment contractors.
Click on the title to read the report.

Statewide Commercial Behavior Segmentation and Potential Study

What is the behavioral intervention potential in Minnesota small businesses? And how do you get them to engage? Anne Dougherty, Eileen Hannigan, and Shannon Kahl answer those questions in this 2017 report.
Click on the title to read the report.

Natural Gas Segmentation Study

Anne Dougherty, Amanda Dwelley, and Shannon Kahl studied the attitudes and behaviors of natural gas consumers in the Pacific Northwest. They explain their findings in their 2017 report for NEEA.
Click on the title to read the report.

Northwest Ductless Heat Pump Initiative: Market Progress Evaluation Report #5

Co-authored by Sara Conzemius and Shannon Kahl. The fifth market progress evaluation of the Northwest Energy Efficiency Alliance’s (NEEA) Ductless Heat Pump Initiative assesses the Initiative’s progress in meeting its market transformation goals.
Click on the title to read the report.