Human Insights
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Articles
Integrated Market Research Unlocks the New Tech Win-Win
Articles
How can utilities capitalize on their natural edge as a known and trusted energy provider? Learn how ILLUME used an integrated…
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Podcasts
The Hidden Cost of Free
Podcasts
Anne Dougherty talks with ILLUME’s Dr. Alex Dunn and Erin Allingham about the intersection of cognitive psychology and behavioral economics, two…
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Webinars
Virtual Focus Group: Energy Contractor Networks
Webinars
ILLUME talks with energy contractors as households and business owners rethink energy efficiency retrofits and as program administrators and utilities find…
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Webinars
Impacts of COVID-19 on Property Management and Development
Webinars
In this virtual focus group, we listen to feedback from experts from master-planned communities, commercial real estate, and single and multifamily…
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Case Studies
Non-English Speaker Benchmarking and Customer Journey
Case Studies
ILLUME conducted a benchmarking study and interviews for the Program Administrators to understand best practices for non-English outreach and to understand…
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Reports
Natural Gas Water Heating and HVAC Installer Research Report
Reports
In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply…
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Articles
Scarcity: A Conversation (Heart)
Articles
Millions across the internet have been tweetstorming as NECCO, the candy company that made those little chalky Valentine’s Day hearts, went…
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Presentations
Methods and Metrics for Divergent Populations
Presentations
In their 2018 BECC presentation, Allison T. Musvosvi and Shefije Miftari share how their research helped a client listen to their…
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Presentations
What Drives Customers?
Presentations
In her 2018 presentation at the CEE Partner Meeting, Sara Conzemius shares what customers care about – home, family, harmony, agency.…
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Articles
Evolution, Part 2: New Research Tools for a New Energy Market
Articles
This is Part 2 of Dr. Liz Kelley’s blog, “Evolution, Part 1: Distribution planning models for the DER age” where…
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Articles
Evolution, Part 1: Distribution Planning Models for the DER Age
Articles
Whether your utility is thinking about new distributed generation technologies, incorporating advanced metering infrastructure, the Internet of Things, or the proliferation…
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Presentations
Diverse Communications for Diverse Customers
Presentations
In their 2018 EEI workshop, Anne Dougherty and Allison T. Musvosvi share findings from our research on how concepts of energy,…
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Case Studies
Massachusetts Residential and Commercial Awareness
Case Studies
ILLUME conducted a statewide marketing survey of residential and commercial customers for the Program Administrators (process, market effects) to assess the…
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Case Studies
Language Needs Assessment
Case Studies
ILLUME assessed language barriers, communication preferences and needs, and expectations around language services of Korean and Vietnamese communities in the Atlanta…
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White Papers
Finding Big Potential in Small Businesses
White Papers
Eileen Hannigan’s white paper shares how small businesses, which may have limited capital for large investments, are good candidates for low-cost…
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Case Studies
Statewide Commercial Behavior Segmentation and Potential Study
Case Studies
ILLUME conducted a statewide Commercial Behavior Segmentation and Potential Study to measure the technical and human potential of energy-saving behavior changes…