Market Segmentation and Priority Populations

  • Podcast.rate.design.card
    Human Dimensions of Rates and Rate Design

    Podcasts

    Good rate design is more than engineering—it takes trust, equity, and understanding. In this episode, ILLUME’s Liz Kelley and Alex Dunn…

    Read More

  • Threads
    Embracing Complexity

    Articles

    The future of equitable service will require new modes of collaboration between utilities, communities, stakeholders, and government. Coordination around common terminology…

    Read More

  • Whitepaper.mockup.designs dynamic pricing
    Shifts in Energy Use Through Time-Varying & Dynamic Pricing Rates

    Case Studies

    Rolling out dynamic pricing (or real-time pricing) rates is a challenge, but new rate designs will be increasingly necessary to address…

    Read More

  • Square.peg.round.hole
    A Square Peg and a Round Hole: Advancing Affordability, Access, and Resiliency

    Case Studies

    Many states, agencies, and utilities are entrusted with translating policies and goals into actionable strategies. In this case study, ILLUME shares…

    Read More

  • Jobs.to.be.done
    There Are Jobs To Be Done: How Journey Mapping Can Move Us Past Experiences To Opportunity

    Magazine Articles

    Read More

  • Screenshot 2025 03 24 164342
    Unlocking Transportation Electrification in South LA

    Presentations

    In this StoryMap, we share the story of KIGT – a Los Angeles-based, Black, and independently owned EVSE company. By addressing…

    Read More

  • Comed disadvantaged communities
    ComEd Disadvantaged Communities (DACs) Study Report

    Reports

    In response to the goals outlined in Illinois’ Climate and Equitable Jobs Act (CEJA), ComEd is developing initiatives for workforce development,…

    Read More

  • Paper Airplane
    Beyond Awareness

    White Papers

    Engaging nonparticipants can be challenging, and in some cases can seem nearly impossible. Yet doing so is increasingly important as we…

    Read More

  • Ny.disadvanted.comms
    Supporting New York’s Disadvantaged Communities’ Goals

    Magazine Articles

    In New York State, ILLUME is using our ground truthing strategy to identify vulnerable communities, uncover what people in those communities…

    Read More