Cold Climate Demonstration Installation & Water Heater Installer Focus Group Research

Posted February 1, 2024 By Maass Alexandra Dunn Arianna Zrzavy

The Northwest Energy Efficiency Alliance (NEEA) hired ILLUME Advising in Q4 2022 to pursue two concurrent studies around water heater installers. The first was intended to focus on observational research of cold climate heat pump water heater (HPWH) installations in the Northwest to better understand the depth of previously established installation challenges, specifically in cold climate scenarios. The second study (also qualitative in nature) was geared to better understand any challenges installers and plumbers in the region might face around recommending and installing HPWHs in existing single-family homes, and their hesitation to do so. In both studies, NEEA included installers with little to no prior experience in HPWH installation across the Northwest.

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