ILLUME Advising
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Reports
Water Heater Demand Response: Pilot Evaluation
Reports
ILLUME consulted with Georgia Power to provide evaluation, measurement, and verification of a water heater demand response pilot to quantify demand…
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Case Studies
Bring Your Own Thermostat (BYOT) Pilot Evaluation
Case Studies
ILLUME conducted a Bring your Own Thermostat (BYOT) Pilot evaluation for Georgia Power (process, impact) to assess demand impacts and savings…
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Case Studies
Optimizing Thermostat Demand Response Program Performance Paper
Case Studies
This paper, co-presented at the 2019 IEPEC conference, explores how weather and program design factors influence DR program participant behavior, particularly…
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Presentations
Optimizing Thermostat Demand Response Program Performance
Presentations
This presentation, with additional findings on understanding how DR program participants may react to weather and program design elements, is a…
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Case Studies
Non-English Speaker Benchmarking and Customer Journey
Case Studies
ILLUME conducted a benchmarking study and interviews for the Program Administrators to understand best practices for non-English outreach and to understand…
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Articles
The Gift of Family-Centric Work for Mother’s Day
Articles
The Gift of Family-Centric Work for Mother’s Day
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Articles
Generation and Impact: A Tale of Three Cities
Articles
by Erin LaVoie When you flip the switch, the lights come on. That’s about the extent most people think about electricity…
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Articles
How To (NOT) Change A Light Bulb
Articles
On February 6th, the Department of Energy (DOE) announced their intent to ensure that Americans spend $12 billion more per year…
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Reports
Natural Gas Water Heating and HVAC Installer Research Report
Reports
In their NEEA report, Alex Dunn, Liz Kelley, Shannon Kahl, Amanda Maass, and Andrew Mielcarek share their observations about the supply…
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Articles
Entrepreneurs: Tapping the Culture of Energy Efficiency in Small Businesses
Articles
My mother-in-law owned a small flower and gift shop in New Hampshire. She opened her doors in a historic building in…
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Articles
Scarcity: A Conversation (Heart)
Articles
Millions across the internet have been tweetstorming as NECCO, the candy company that made those little chalky Valentine’s Day hearts, went…
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Case Studies
Do You Ever Wonder What People Actually DO With Their Thermostats?
Case Studies
This research, co-presented with Guidehouse at the 2019 AESP Conference, includes a comprehensive analysis of customers in Worcester, MA, to better…
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Magazine Articles
Volume 1: Opportunity in Disruption
Magazine Articles
More than five years ago, Anne and Sara were strategizing, visioning, and planning for what their yet-to-be-named dream would be. They…
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Archived Insights
Thinking of Home for the Holidays
Archived Insights
Each year, ILLUME gives back to celebrate the holidays. Our culture of giving was embedded in ILLUME from the earliest days.…
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Articles
Machine Learning and Ethnography: An Unlikely Pair
Articles
A statewide service territory is filled with different people with different backgrounds, houses, and energy uses. They aren’t the same gender…
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Presentations
Customer Insights Meet Business Constraints
Presentations
At the EPIC conference in 2018, Liz Kelley and Amanda Dwelley talked about their experience helping a utility go to market…
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Presentations
Machine Learning and Ethnography: Presentation
Presentations
The challenge of unstructured data, and why machine learning and AI needs a qualitative methodology like Topic Modeling to be more…
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Presentations
Methods and Metrics for Divergent Populations
Presentations
In their 2018 BECC presentation, Allison T. Musvosvi and Shefije Miftari share how their research helped a client listen to their…
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Case Studies
The Role of Weather in Air Conditioning Use
Case Studies
This research for the Massachusetts Program Administrators analyzes weather effects on the timing of first and last use of AC during…
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Presentations
What Drives Customers?
Presentations
In her 2018 presentation at the CEE Partner Meeting, Sara Conzemius shares what customers care about – home, family, harmony, agency.…
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Archived Insights
Founders’ Reflections as ILLUME Turns Five
Archived Insights
To celebrate ILLUME’s 5th Anniversary, Anne and Sara reflect on their first five years in business and take a look ahead…
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Articles
Evolution, Part 2: New Research Tools for a New Energy Market
Articles
This is Part 2 of Dr. Liz Kelley’s blog, “Evolution, Part 1: Distribution planning models for the DER age” where…
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Presentations
Energy Efficiency Is Being Treated Like A Resource
Presentations
In their poster presentation at ACEEE Summer Study 2018, Jes Rivas and Pace Goodman discuss the pros, cons, and possible policy…
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Articles
Evolution, Part 1: Distribution Planning Models for the DER Age
Articles
Whether your utility is thinking about new distributed generation technologies, incorporating advanced metering infrastructure, the Internet of Things, or the proliferation…