Lisa LeBeau Obear

Senior Director


Lisa LeBeau Obear has spent more than a decade exploring the relationships between people, their utilities, and energy efficiency. A natural problem-solver, she excels at leading portfolio evaluations, working across utility teams and program stakeholders to design research, identify solutions, and put the puzzle pieces together. She uses research to spark discussions, facilitate decision-making, and answer her clients’ most critical questions. Her background in sociology has given her an eye for designing robust quantitative research and insightful qualitative research, and her years designing and implementing evaluations for utilities across the country has given her real-life context and experience. She brings meticulous attention to detail along with a passion and commitment to understanding the customer perspective and experience. She is a creative methodologist; comfortable designing research plans best suited to the task at hand using traditional or exploratory and leading-edge methods. At ILLUME, Lisa leads process, impact, and market evaluations for numerous utilities, across residential and commercial customer sectors. When Lisa is not leading teams through large multi-year research and evaluation projects, she enjoys hiking with her family.

Lisa is located in Madison, WI.

Related Resources

Energy Efficiency Deserts

Lisa Obear presents findings from her research with Liz Kelley and Amanda Maass exploring energy efficiency deserts in Metro Atlanta.
Click on the title to view the presentation.

HVAC Systems, Indoor Air Quality, and COVID-19

ILLUME Managing Director, Lisa LeBeau Obear and Senior Research Analyst, Riana Johnson delve into a Twitter conversation at the intersection of COVID-19, HVAC systems, and indoor air quality.
Click on the title to listen to the podcast.

How Evaluation Can Help Lead The Way In Uncertain Times

In this podcast Lisa LeBeau Obear and Pace Goodman reflect on major changes in the energy industry and in our world, and how the definition of resiliency is continuously changing and is now taking on an expanded meaning. They discuss how evolving evaluation tools can help us navigate these uncertain and challenging times, while being inclusive of all customers and their needs.
Click on the title to listen to the podcast.

Commercial Lighting: Market Actor Insights on a Dynamic Market

In this paper presented at the 2022 IEPEC Conference, we describe a broad market research study completed in 2020, intended to provide a snapshot of the current state of underserved businesses in one state in the southeast.
Click on the title to read the white paper.

Toto, I Don’t Think We’re in 2019 Anymore: Rethinking Customer Messaging in the New Normal

In this presentation given at the AESP 2023 Annual Conference, Lisa LeBeau Obear (ILLUME) and Terrilyn Simmons (Georgia Power), talk about how energy customers were financially impacted by the COVID-19 Pandemic and how they are adjusting to the “new normal” when it comes to participating in energy efficiency programs.
Click on the title the view the presentation.